About

Distribution Partners

CJP Digital — Mon, 19 Jul 2010 03:22:05 +0000

Wilson Cleveland: Founder + SVP + Director

CJP Digital — Sun, 31 Jan 2010 02:43:05 +0000

Wilson joined marketing communications firm CJP Communications in 2001, under which he founded CJP Digital Media in 2005.

Wilson is credited for creating the web's first, now longest-running brand-sponsored series: The Temp Life, for Spherion Staffing in 2006.

Wilson has worked with Trident, IKEA, GE, Spherion, NBC Universal and BMW, among others to create and/or promote original web video and series as marketing communications vehicles. In addition, he has worked closely with leading digital studios including Generate, My Damn Channel and Vuguru.

Wilson has been a featured speaker at numerous industry events, including CES, SXSW, Social Media Week, Internet Week and the iHollywood Web Video Marketing Summit.

Prior to CJP, Wilson worked in Communications at Goldman Sachs following a stint as a publicist with entertainment PR firm Rachel McCallister & Associates (now mPRm) where he supported clients including Marvel Comics, Dreamworks Television, Fox (launching the FX cable network) and Miramax.

Wilson graduated from Boston University with a degree in Communications and film/television.

Here's Our Story...

CJP Digital — Sun, 29 Nov 2009 01:05:08 +0000

CJP Digital Media was founded in 2005 by CJP Communications Senior Vice President, Wilson Cleveland in response to the progressive erosion of available column inches and on air minutes in those traditional print and broadcast media outlets the firm's clients depended upon to tell their respective company stories. CJP was among the early PR industry pioneers to embrace digital and social media, ensuring agency clients like BMW, MINI and GE had alternative channels to tell their respective stories and communicate company news to customers and stakeholders. CJP approached the advent of YouTube and mainstream online video as the ideal opportunity for companies to more effectively communicate their stories to larger, more accessible audiences.

CJP Digital was recognized among Brandweek's annual "Bright Ideas" list for creating the first, now longest-running brand-sponsored web series: The Temp Life in 2006 for temp staffing firm, Spherion. Shortly thereafter in 2007, we received the inaugural PRSA Big Apple Award for New Media Campaign of the Year for its social media-only campaign to launch the MINI Cooper credit card.

Most-recently we worked with Trident Layers® to produce, distribute and promote The Webventures of Justin & Alden, that brand's first original web series. CJP Digital worked with creator-producer Illeana Douglas to promote and distribute the second season of the award-winning, IKEA-sponsored web comedy Easy to Assemble, which after achieving over 10 million organic views in 3 months, led Advertising Age to proclaim it "the most-watched branded web show ever" due, in part, to CJP Digital's PR-centric approach to distribution; empowering IKEA fan bloggers to distribute the series themselves and compete to win a mention in the season finale episode.