‘Prom Queen’, ‘Bannen Way’ Highlight OnFrontNYC

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Web Television continues to grow up - first its own awards show and now its own version of television industry’s tried and true Upfronts. The first annual OnFrontNYC went down Tuesday in New York, bringing out over twenty different web content studios to showcase their web series wares to media buyers and digital ad agencies in attendance including Ogilvy, Digitas’ The Third Act and Deep Focus.

Numerous web series, or previews of them, were screened including the trailer for season 2 of the hit drama Prom Queen (above) from Michael Eisner’s Tornante Company and the creative team at Big Fantastic. Other notable series screened were Crackle’s action web series The Bannen Way, CJP/Steel Tree Films' dark comedy Hillers, a news season of Illeana Douglas’ Easy to Assemble, Revision3’s new series Film Riot, along with CJP's The Mercury Men and a look at the new season of Attention Span Media’s brand-friendly Dorm Life.

Generate’s CEO Jordan Levin keynoted the event, talking about the state of the web television industry and the entry of major brands into the medium.

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