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CJP Digital Media specializes in creating, distributing and promoting brand-centric entertainment, content and marketing messages via digital, social, mobile and traditional media channels.

web series

CJP created the long-running brand-sponsored Web series: The Temp Life in 2006 for Spherion and most-recently worked with IKEA and creator/producer Illeana Douglas to promote and distribute their branded Web comedy Easy to Assemble, which Advertising Age proclaimed "the most watched branded Web show ever."

In addition to Temp Life and Easy to Assemble, we've created, produced, represented or promoted nearly 20 successful branded and independent Web series including: Continuum, The Fall of Kaden, Sparhusen, Republicrats, The Lake, Back on Topps, PINK: The Series , Mercury Men, Hillers, The Hayley Project

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Monday
11Jan2010

Tubefilter: IKEA backs more Easy to assemble

EXCERPT: Illeana Douglas is flying high lately. The comedy web series in which she both created and stars, Easy to Assemble has been picking up steam this winter. It’s become not just a popular success—over 5 million views so far—but also a business one, with Madison Avenue trade Advertising Age calling itthe “most-watched sponsored web show” in a recent in-depth feature in the magazine.

The success hasn’t gone unnoticed by the show’s main sponsor IKEA, which opted to fund an additional four episodes, extending the season beyond its initial ten. The new episodes, which they are calling a miniseries in its own right dubbed “Flying Solo” premieres Jan. 20 on MyDamnChannel.com, and the trailer was just released online (above). In the episodes, viewers will finally find out who won the season’s Co-Worker of the Year contest between Douglas and Justine Bateman.

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